SEO Technique for Local Businesses Owner
If you run a local business like shop, store and local services, you must have realised how crucial it is to attract local customers. You would also have been told that your business needs local seo. But for many business owners, term local seo remains a confusing topic.
What do they need to do?
Why do they need it?
As per the statistics, 1 in 3 of all Google searches being for local businesses, getting your business onto the first page of Google in your local area is more important than ever.
As a small business owner, you need to let Google know where you are located and what you have to offer so you’re not only showing up on Google search results pages but you’re showing up on Google places or Google map listing as well.
To help small business owners understand the local SEO, I have created this blog post, which will highlight significant insights about local seo and why it is useful to your business.
(1) How Local SEO is different from an average SEO campaign?
Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Google places/maps operates on a different algorithm to a traditional organic results.
1. Local SEO triggered places listing can appear higher and larger than organic SEO results.
2. Listing represent physical businesses and thus puts customers closer to a purchase and more readily engage.
3. There are only 3 places position available. To appear, you must beat your competitors.
Now you know that what is local seo and how it works, it is a time to create a strategy. Below are some of the most popular and most important pointers to create your local SEO strategy.
(2) Create Local Google Places Pages.
In doing the local SEO, the first step is making sure that you have a local business page. Google Places is the information that a search engine receives and uses when listing your business. A search engine will possibly have already got your business listed in results, however, your Google Places page permits you to control what information Google has and presents to searchers regarding your business.
(3) Choose Proper Business Categories
Google business places listings are categorised to help users find just the sort of business they want.
Categorising your business correctly is actually one of the most crucial steps to optimizing for local search. Several local search engines offer you the ability to place your business into 2-5 categories to help them understand what your business does.
There square measure robust indications that Google uses the class info you offer, in part, to determine once or however conspicuously to show your listing.
(4) Quality Photos.
This point goes back to optimizing your listing, but it’s so important it deserves its own number. When people are searching for local businesses, they want to see photos. Most local accounts including Google+ Local allow you to upload at least 10 pictures. Your goal should try to be to have that many photos uploaded. Below are different ways to use images for local SEO.
Provide a photo of your business facility location/building on your site. If there’s a particularly beautiful or interesting view looking out from your business, you might consider adding that as well.
For businesses such as restaurants, it may be beneficial to add photos of celebrities who have visited your restaurant.
Provide photos of the staffs as a team
Provide photos of all your products or services.
All you have to do to upload photos is visit your local listing and click a little link that says “add photos.” It’s as easy as that.
(5) Optimise Your Website.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
May 23, 2018